Advertisers often take a sampling of the interests of the public at large in order to amend, repackage, and sell artificial and tainted versions of the very same simple pleasures that once were free back to the public at a profit. This image is that of a real bird sitting in identical posture to the man made bird beneath. In a similar way we sometimes mimic that which is fake in an attempt to be in vogue or hip to current trends and fashions.